Latest SEO Trends in Nepal
Have you ever wondered about the latest SEO trends in Nepal after the innovation and popularity of AI platforms and machine learning? Is SEO easier nowadays? Find out all in this blog. Here are the latest SEO strategies you should follow to stand out in the Nepali search engine market and win against the competition.
AI-Generated Content
It’s 2025, the era of AI. Almost every industry now relies on AI, and SEO is no exception. Tools like ChatGPT, Gemini, DeepSeek, and Perplexity are widely used to generate content quickly.
While AI can help create relevant content, it’s important to note that it may not be effective in boosting organic search rankings, especially in the Nepali context. Search engines like Google are getting smarter and can detect AI-generated content, which could harm your website’s SEO.
Many Nepali businesses, particularly in sectors like e-commerce and tourism, that relied on AI-generated content in the past, have seen their rankings drop to the third page or beyond. Local businesses are now focusing more on authentic, human-written content to stand out and rank higher.
If you’re considering content creation and want to learn more about starting as a content creator in Nepal, check out this detailed guide on How to Become a Content Writer in Nepal.
So, avoid posting AI-generated content directly without changing and reviewing it to ensure it has a human touch. Always do the final edit if you want to succeed in Nepal’s competitive SEO landscape.
Voice Search
Voice search is becoming increasingly popular in Nepal, especially in urban areas like Kathmandu, Pokhara, and Chitwan. You might think only the younger generation uses voice search, but that’s not true.
I have seen many Nepali users over 40 also prefer voice search to find information quickly. Since most Nepali users can speak basic English or Nepali, voice search offers an easy and efficient way to get answers.
To stay competitive with the latest SEO trends in Nepal, optimizing your site for voice search is crucial. Local businesses, such as those in hospitality or services, can benefit by tailoring content to voice search queries like “best restaurants in Kathmandu” or “cheap hotels in lakeside Pokhara.”
If you’re looking to learn more about how to improve your local SEO presence, check out the blog on Importance of Google Maps for Nepali Businesses.
E-E-A-T: More Focus on Real Experience
Almost every business in Nepal now has a website and creates content regularly with the hope of ranking well on search engines and getting traffic and business. So, how does Google decide which one ranks higher?
A key factor in the latest SEO is the concept of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Google now prioritizes content created by individuals with real experience on a topic.
Gone are the days when a travel website could rank for health-related topics.
Now, content must be created by subject matter experts with proven experience, reflecting the evolving SEO landscape in Nepal.
For instance, a travel blog written by a Nepali trekking guide has more authority and relevance than generic content from an international blogger.
If you’re interested in building your SEO expertise, check out this post on How to Become an SEO Expert in Nepal.
Search Intent
Your content won’t rank well unless it aligns with search intent. No matter how reliable or well-written your content is, understanding what users are actually searching for is essential.
Search engines rank content higher when it precisely answers users’ needs—whether they’re looking for information, a service, or a product.
If your content meets the exact intent behind a search query, it will have a better chance of ranking higher in Nepalese and global searches.
To learn more about how SEO can help you understand search intent and improve your rankings in Nepal, check out this blog on the Scope of SEO in Nepal.
User Experience (UX) Matters
Google favors websites that are clean, fast, and user-friendly. Your site should be easy to navigate, load quickly, and provide all the necessary information effortlessly.
In Nepal, where internet speed can sometimes be slow in rural areas, ensuring that your website loads quickly is even more important.
A well-optimized UX improves engagement and rankings, and if your website offers a smooth experience for visitors, Google is more likely to rank it higher as it’s one of the vital SEO ranking factors.
If you want to improve your local SEO efforts and user experience, check out this blog on Benefits of Local SEO for Businesses in Nepal.
Zero-Click Searches
Previously, we used to call it “position zero” or a “featured snippet,” but nowadays, AI-generated results have largely replaced them.
These AI answers provide concise and accurate responses directly on the search results page, leading to what we call “zero-click searches.”
Many marketers ignore these types of keywords because they don’t generate more direct clicks.
However, for businesses in Nepal, especially those in hospitality or tourism, optimizing for featured snippets can increase brand visibility.
While this might not generate much website traffic, it still boosts brand awareness and other important SEO factors.
Local SEO
Nepal was relatively new to the SEO industry, but not anymore. Nowadays, most people in Nepal prefer to search online before making a purchase decision or looking for information.
Optimizing your website for local SEO is crucial, especially as Nepali users increasingly turn to Google Maps to find nearby services and products. Whether you’re a local restaurant, a travel agency, or a retail business in Kathmandu, using platforms like Google Maps and engaging with customers on social media can improve your visibility.
By targeting location-specific keywords like “best coffee shop in Lalitpur” or “best gym in Thankot,” you can attract more local customers.
Focus on Mobile Devices
Most searches in Nepal happen on mobile devices, and Google follows a mobile-first indexing policy.
So, optimizing your website with a mobile-first approach is essential in 2025.
Many Nepali users access the internet primarily through smartphones, especially in rural areas where desktop usage is less common.
Ensure your website is responsive, easy to navigate, and offers an excellent experience on mobile devices.
A mobile-optimized website will help you rank higher on search engines and improve your user experience.
Video Content Optimization
Nowadays, people prefer watching videos over reading content. The popularity of video content is rising not only in Nepal but worldwide.
To stay ahead, create engaging videos that provide complete information on a given topic.
For example, businesses in Nepal’s tourism industry could benefit by posting videos showcasing trekking trails or cultural festivals, and e-commerce stores could show models wearing their clothes.
Optimizing your video content with Nepali-language titles, descriptions, and tags can help you attract more viewers.
As you know, Google ranks YouTube videos not only on YouTube but also in Google search results, which makes video optimization important for Nepali businesses looking to expand their digital presence.
Building a Brand
In 2025, SEO is no longer just about ranking higher on Google and Bing. If you only focus on search rankings, you won’t succeed.
You need to build a strong brand so that you can rank everywhere—from social media to search engines, video platforms like YouTube, and even AI-powered platforms like ChatGPT and Gemini.
To get recommended by AI platforms, your website/business must be trustworthy and have a strong brand reputation. As you might have noticed when you search for any e-commerce-related product and ask ChatGPT to recommend a place to buy this product, it suggests Daraz because of its trusted brand value. The same case applies to other brands in their respective fields as well.
In Nepal, businesses that prioritize brand reputation, customer engagement, and positive reviews have a higher chance of success in the competitive SEO landscape.
If you’re looking to understand how SEO can help build your brand, check out this article on Building a Brand in Nepal.
Conclusion
To succeed with the latest SEO trends in Nepal in 2025, it’s crucial to focus on local SEO practices, adapt to the behaviors of users, and ensure your content is both relevant and authentic.
Whether optimizing for voice search, using AI responsibly, or engaging with customers on social media, understanding the unique needs of the market will give you an edge in the ever-evolving SEO landscape.
Benefits of Local SEO for Businesses in Nepal
Are you a business owner with a small, medium, or large business in Nepal and unsure whether to start local SEO for your business? This blog is for you. Here, I will discuss and explain the benefits of local SEO for businesses in Nepal.
If you have a local business in a specific area and want your local customers to find you, local SEO can help.
Since the title of this blog is “How Local SEO Can Help Your Business”, I assume you already know what local SEO means, so I won’t go deep into it. In simple terms, local SEO is a strategy used by SEO professionals to rank for local search terms in a specific area.
These searches take place on search engines like Google, Bing, and others, often by people looking for a product, service, or company in their area.
In Nepal, local SEO means ranking for search terms like *best hair salon in Kathmandu*, *best pharmacy in Pokhara*, *best restaurant in Chitwan*, or similar terms.
I hope you now clearly understand what local SEO means.
Before listing the benefits of local SEO, here’s what previous studies say and why you should invest in it for your business.
Studies show that 28% of local searches lead to a purchase within 24 hours, while local and organic searches account for 69% of total digital traffic. Additionally, 98% of consumers use the internet to find local businesses, and 92% prefer those appearing on the first page of search results. This proves that local SEO directly boosts sales and visibility—and every business wants that, right?
Setting up Google My Business, targeting location-specific keywords, local citations, and mobile optimization are a few important elements of local SEO. If you want a detailed blog on this topic, let me know in the comments, and I will write a full blog on it. Now, let’s focus on its benefits.
Here are the benefits of local seo for businesses in Nepal
Better visibility on local searches
The first and most important benefit of local SEO for businesses in Nepal is that it helps enhance visibility on local searches. It allows you to appear higher in search results when potential customers are looking for the products or services you offer in your area. Being easily found by your customers is no less than a victory. By optimizing your site with local keywords and listings, you can achieve this.
Imagine someone experiencing their first love and wanting to go on a romantic date. To find the perfect spot, they search for *best restaurant for couples near me.* If your restaurant is not optimized for local search, it won’t appear in the search results, and you’ll miss out on a potential customer.
I personally believe that in countries like Nepal, where digital literacy is low, people tend to trust the search results completely. If they see your business in the first position, even above competitors or bigger brands, they assume you are the best—simply because Google placed you at the top.
Direct reach to targeted customers
Local SEO is all about targeting local customers. When you rank for local keywords, your local customers can find you quickly and directly by searching online, without any hassle. Local SEO also helps you connect with the local audience searching for the products or services you offer, making it easier and faster to attract the right customers. This is the easiest and best way to reach the customers you need.
From my experience as an SEO expert, in countries like Nepal, local SEO is the best way to reach targeted customers. This is because, while optimizing for local SEO, we include local place names.
When people search for a specific location and see the same location in the title or description of your website or business, they are more likely to click on it and reach out to you instantly. By using local search keywords such as *“plumber in Imadol”* or *“liquor store in Bhaisepati,”* you directly reach your target audience, increasing the chances of conversion.
Enhanced brand trust & credibility
Ranking at the top means winning against competitors, as people trust businesses that appear first when they need them. Local SEO helps you build brand trust and credibility among potential clients in your area. A strong brand reputation leads to increased customer loyalty, a stronger market presence, and more business opportunities.
Also Read: Importance of Google Maps for Nepali Businesses
More website traffic & office visits
Another important benefit of doing local SEO for your Nepali business is getting more and more website traffic, allowing customers to interact with your business.
For eCommerce and online businesses, customers can order directly from the website, while service-related businesses can attract more office visits. More office visits mean potential clients at your place—now it’s your time to work your magic and convert them into customers.
Higher conversion rates
We all know that local searches often lead to purchases. With the right keyword targeting in local SEO, you’re not just attracting visitors—you’re attracting potential buyers who are likely to convert. When people find your business while searching locally, they are often further along in the decision-making process, ready to make a purchase or at least visit your store.
This readiness to buy makes your website traffic highly valuable, leading to higher conversion rates. Local SEO-driven office visits are also more likely to result in sales due to better conversion potential.
Increased sales & business growth
As we all know, the ultimate goal of every small, medium, and large business is to increase sales and revenue. Local SEO helps achieve this by making your website more visible and easily accessible to customers. Higher conversion rates lead to higher sales, and higher sales drive business growth.
Cost-effective marketing
Every business invests in marketing, but local SEO is one of the most cost-effective methods. Unlike pay-per-click, Facebook, or Instagram ads, you don’t need to pay continuously for marketing. Traditional and modern advertising methods are expensive, whereas local SEO provides sustainable visibility with minimal investment.
In countries like Nepal, where the USD exchange rate exceeds 130 per USD, other marketing techniques can be costly, making hiring an SEO expert for local SEO a more affordable and effective option.
In Nepal, SEO pricing typically starts from NPR 10,000 or even less, making it a highly affordable and cost-effective marketing option compared to other advertising methods.
Stronger customer relationships
Local SEO helps build strong relationships with customers by improving your online reputation. It encourages happy customers to leave positive reviews and allows you to address negative feedback politely and resolve issues. This approach increases trust and strengthens customer relationships. Since reviews are publicly available, they help potential customers trust you.
In countries like Nepal, strong customer relationships also lead to more referral customers.
Better online reputation
As discussed above, local SEO focuses on maintaining your business’s online reputation and targeting local customers. It includes accurate business listings, posting engaging content, encouraging positive reviews and referrals, addressing negative feedback, resolving customer queries, and responding to FAQs.
This helps your business stand out to potential customers who find you online, strengthening your reputation. In countries like Nepal, where many scammers exploit online shopping, a strong online reputation builds trust and helps potential clients feel more confident in choosing your business.
Stay ahead of competitors
Most businesses in Nepal are still not implementing SEO in their marketing strategy, as many are unaware of its importance for business growth. They continue to rely on traditional marketing methods. Local SEO has even less competition, making it easier to rank and outperform others in local search results. This gives your business a competitive edge and a first-mover advantage by being among the first to implement local SEO in your area.
Also Read: Small Business Ideas for Beginners in Nepal
Conclusion
Beyond the ones mentioned above, there are many other benefits of local SEO for businesses in Nepal as well. In conclusion, local SEO helps improve your business’s visibility and strengthens its presence in local search results online, ultimately leading to more website traffic, office visits, or, simply put, more sales.
Last but not least, if you’ve made it to the end of this blog, investing in local SEO now is a smart move that can lead you to success in the future—guaranteed. If you want to know more about local SEO, comment your question below, and I will be happy to answer.
Importance of Google Maps for Nepali Businesses
According to Google, 30% of all mobile searches are related to location, and more than 5% of users will prefer to visit a physical location as soon as possible.
In this article, I will discuss the importance of Google Maps for Nepali businesses, why every business should be listed on Google Maps, and how it can help unlock local growth.
Are you a business owner, entrepreneur, or planning to start a new business in Nepal? Then this article is for you if you want to increase your business visibility.
Google Maps is a platform where you can list your business for free. If you optimize your listing properly, potential clients can easily find you through Google Search when they search for keywords related to your business, services, or products.
Google often displays maps in search results related to local queries, so when users find you online, they may contact you or visit your location, ultimately increasing your business.
Importance of Google Maps for Nepali Businesses
Now, let’s talk about the importance of Google Maps for Nepali businesses in 2025 in detail.
There are many benefits to listing your business on Google Maps. Let’s go over five key advantages.
1. Cost-Effective Marketing Tool:
The first and most important benefit of Google Maps for Nepali businesses is that it is a very cost-effective marketing tool.
In fact, it is a free and zero-cost marketing solution. You can list your business on Google Maps for free, and it’s not difficult to do so.
It can save you a lot of marketing efforts, budget, and time. Google Maps is a free tool that can give you increased visibility without spending money on costly ads or other marketing techniques, both traditional and digital.
You can also hire an SEO expert to optimize your Google Maps listing for even better results.
2. Increased Local Visibility:
Nowadays, nearly every Nepali between the ages of 18-40 has a smartphone and a habit of searching online before making any purchase decisions, whether it’s for finding product or service information, ordering something right away or later, or visiting a business in person.
Google Maps can help you appear in top positions when customers nearby are looking for products or services you offer, making it easier for both you and your customers. Customers in your area can find you quickly, and you can serve them, creating a win-win situation for both.
3. Improved Customer Trust:
This is another significant advantage of Google Maps for Nepali businesses. Having your business listed on Google Maps can help build trust with potential customers.
Google Maps isn’t just a platform where you list your business name; it allows you to provide detailed information about your business, list your products or services, upload images, and make updates regularly to keep your potential clients informed.
Additionally, Google Maps enables you to receive reviews from past customers, which everyone can see, including new customers. More positive reviews will also help improve your credibility and customer support.
4. More Office Visits:
Businesses that are better optimized on Google Maps tend to rank higher in search results, which can increase customer trust and ultimately lead to more office visits.
From Google Maps, customers can easily navigate to your office location using the map feature. More office visits naturally lead to more sales, so why not list your business on Google Maps?
List your business on Google Map Now.
5. Support for Small Businesses:
I personally believe that Google Maps is a platform that helps small businesses compete more effectively with larger businesses in their niche.
Google Maps shows listings based on location, so it doesn’t matter whether you are a small or medium-sized business.
If you optimize your listing properly, Google will suggest your business over larger competitors for customers nearby.
So, if you’re a small or medium-sized business and want to compete with bigger companies, Google Maps provides a level playing field for you.
Also Read: Importance of SEO for Small Businesses in Nepal
Conclusion
In conclusion, Google Maps is an essential tool for every Nepali business in 2025. It’s like this: if you’re not on Google Maps, you might soon be left behind. Google Maps offers greater visibility in the nearby areas of your business and improves local SEO as well.
By using and properly optimizing it, businesses can showcase all the necessary details about their products or services, build trust, and attract more customers, ultimately leading to increased revenue.
What is the scope of SEO in Nepal?
If you’re a newbie curious about the SEO scope in Nepal, you’re in the right place.
People are earning a good amount of money through SEO, and you might be considering building a career as an SEO expert.
If you’re unsure about its scope, growth, and future potential, this blog will guide you.
Many youths in Nepal who have come across SEO through various online platforms often ask me whether SEO is a good career option in the country.
They ask questions like, ‘Should we start learning SEO in 2025?’ or ‘Is it true that SEO has a lot of scope in Nepal and can help us earn more?’
In this article, I will answer all of these questions. It covers the scope of SEO in Nepal, including opportunities, insights, and future potential both in Nepal and abroad.
The short and sweet answer is yes, you should still learn SEO in 2025 and pursue your career in SEO. It has great scope in Nepal now and will continue to have scope in the future as well. In my personal opinion, at least for the next 5 to 7 years, and I believe it will be even more promising after that.
This is because SEO focuses on driving free traffic to websites through search engines, allowing businesses to generate more leads and sales, which ultimately helps them increase their revenue.
To know more about its scope in detail, read this article until the end.
If you came across this article and wanted to learn about the scope of SEO, I assume that you already have a good or at least basic understanding of what SEO is and how it works, so I won’t go into those details here.
The first thing you must know is: what is SEO?
In short, SEO stands for Search Engine Optimization. It is a technique, or let’s say a method, used to rank a website on search engines such as Google, Bing, DuckDuckGo, YouTube, and even nowadays popular platforms like TikTok and others as well.
Earning Potential in the SEO
The second thing I need to explain here, before discussing the scope of SEO in Nepal, is the pricing range that you can expect in the SEO industry, particularly regarding how much current SEO experts are earning in Nepal.
I have written a full article on the salaries of SEO experts in Nepal; you can read that article for more details, or the table below will provide a general idea of what you can expect to earn in this industry.
I personally believe that role and salary are the primary factors that inspire most of us to work in any industry.
In the table below, I have listed the salaries and responsibilities associated with various positions in the SEO field.
Please note that these figures are not final or fixed; they vary based on several factors, but they represent rough estimated data.
All salaries mentioned here are in Nepali currency.
Why SEO Scope in Nepal is Big
Nepal is a developing country, and the internet is now available in every corner of the country.
Mobile users are increasing rapidly, social media usage is widespread, and searching for information online has become a habit for many.
Currently, many businesses are transitioning from traditional marketing to digital marketing, recognizing it as a cost-effective way to reach a wider audience.
Not only SEO, but the entire digital marketing and IT sector is booming in Nepal.
For businesses to reach their potential clients, they need digital marketers, creating numerous job opportunities in this field.
SEO, in particular, is essential as it generates free organic traffic to websites and potential leads.
Businesses are investing heavily in website optimization and hiring SEO experts.
Therefore, SEO has significant opportunities and scope in Nepal now, and this trend is set to grow even more in the future.
If you are planning to learn SEO and master it, read my article on How to Become an SEO Expert in Nepal.
Why You Should Choose SEO as Your Career
- High Demand: SEO has a huge demand not only in Nepal but also worldwide.
- Good Earnings: SEO experts earn a substantial income every month.
- Remote Work: SEO can be done remotely, eliminating the need for a traditional 9-to-5 job, especially if you want to be a freelancer like me.
- Entrepreneurship Opportunities: With SEO expertise, you can start your own company, build it into a brand within your niche, and become a successful entrepreneur. (You can work on any small business idea that has the potential to earn a good amount of money in Nepal.)
Conclusion
The scope of SEO in Nepal is very broad and has a bright future. According to OnlineKhabar, top SEO experts are earning between 3 Lakh to 5 Lakh per month by staying in Nepal and working with foreign clients or major Nepali brands. This trend is expected to grow even further in the coming years.
What is the average salary for an SEO expert in Nepal?
Many people ask me how much you actually earn by doing SEO, whether you earn well, and if it’s a good profession. They also ask about the average monthly salary for SEO professionals. In this article, I will address all of these questions, including the average SEO salary in Nepal, what beginner, intermediate, and professional SEO experts in Nepal earn in 2024, and the future prospects of this field.
The Work Behind SEO: What Experts Do
Before diving into the earnings of SEO professionals in Nepal, it’s important to understand what an SEO expert does. SEO experts are individuals who help companies rank their websites on Google and other search engines for top searches related to their business’s money-making keywords, whether those are related to products, services, or anything else.
They need to do a lot of hard work to achieve this, including competitor analysis, market research, keyword research, content planning, brand awareness, and building the brand. It’s a time-consuming and demanding job, and not everything can be done in a single day. SEO work is ongoing—it’s a monthly and daily task. Hence, SEO salaries are typically based on a monthly payment structure.
About My SEO Salary
Before discussing the average SEO salary in Nepal, I want to share a bit about my own experience. I am a freelance SEO expert, and I earn on a per-project basis.
For example, if I take on a project worth Rs. 50,000, I earn that amount. At any given time, I can work on multiple projects.
Multiple projects mean working for different companies, and the price for each project depends on various factors such as the company’s niche, the SEO competition in their industry, and other market factors.
In my case, I don’t take projects below Rs. 50,000, and currently, I am working on more than 10 projects. This means I am earning roughly Rs. 500,000+ per month, though this can vary. The income may be different for other SEO experts.
About Average SEO Salary in Nepal
In the previous paragraph, I shared a bit about my salary. Now, when discussing the average salary of SEO in Nepal, I want to break it down into four categories:
Beginner SEOs – Freelancers
Small businesses with less competition and smaller budgets tend to hire beginner SEOs. In Nepal, beginner SEOs typically charge around Rs. 10,000 per month per website. Their average salary depends on how many companies they work with at a time.
Intermediate SEOs – Freelancers
Medium-sized businesses with moderate competition and medium budgets hire intermediate SEOs. In Nepal, intermediate SEOs typically charge Rs. 25,000 per month per website. Their average salary depends on how many companies they work with at a time.
Professional SEOs – Freelancers
Large organizations with high competition and larger budgets hire professional SEOs. In Nepal, professional SEOs typically charge Rs. 50,000+ per month per website. Their average salary depends on how many companies they work with at a time.
Average Salary for SEO Employees in Nepal
The situation can be different for SEO experts working in someone else’s company, whether in a digital marketing organization or directly within a client’s organization on a full-time basis. In Nepal, the average salary for SEO staff is as follows:
Beginner SEO Employees – SEO Fresher/Trainee : Rs. 25,000
Intermediate SEO Employees – SEO Analyst/Specialist : Rs. 50,000
Professional SEO Employees – SEO Strategist, Consultant, Manager, Director, Trainer : Rs. 100,000+
Factors that determine the salary of SEO experts in Nepal
- Experience and Expertise in the Field
- Location, Industry Type, and Company Size
- Educational Background, Certifications, and Specialization
- Freelance or Full-Time Employment
- Previous Client Portfolio and Market Reputation
- Technical Skills, such as Tool Proficiency
Conclusion
In conclusion, the salary range for SEO professionals in Nepal varies based on skill level and experience. Beginners usually earn between NPR 15,000 and NPR 25,000 per month, while those with intermediate expertise can earn around NPR 30,000 to NPR 50,000. Experienced professionals with advanced skills and a proven track record may earn over NPR 70,000 monthly.
As the demand for SEO professionals in Nepal continues to grow, the salary for SEO roles is likely to increase in the future. With more businesses recognizing the value of SEO for their online presence and growth, skilled SEO experts will be in higher demand, leading to better compensation and career opportunities.
After reading this blog, if you have made a plan to become an SEO expert and earn online in Nepal, you can join my SEO training by filling out the form on the free SEO training page of my website. Alternatively, you can read my step-by-step guide blog on how to become an SEO expert in Nepal, where I shared everything necessary.
How to Become an SEO Expert in Nepal
SEO is one of the most in-demand digital marketing services in Nepal in 2024, and its demand is expected to continue rising in the future. As an SEO expert in Nepal, you can easily earn between NPR 30,000 and 300,000 per month. In this article, I will provide a complete roadmap on how to become an SEO expert in Nepal and earn a substantial income from it.
Once you have the necessary skills, you can either work with Nepali clients or take on international clients directly from home, working remotely.
I am pretty sure that if you follow the steps I am going to mention in this article correctly, you can become an SEO expert in a short time—typically within 5 to 6 months, depending on how quickly you can learn and apply your knowledge. You could earn more than $2,500 by working remotely from home like I do or by joining a top tech company in an SEO specialist position.
Becoming an SEO expert in Nepal is relatively easier than in more developed countries. This is primarily because over 60% of Nepalese businesses are not yet serious about SEO, and many don’t even have a website. As a result, there is less competition, giving you a greater opportunity to achieve higher rankings quickly.
Here are the 12 steps I’ve designed to become an SEO expert, applicable in Nepal and beyond.
Understand SEO
The first step to becoming an SEO expert is to familiarize yourself with what SEO is and how it works.
Without understanding this, you cannot become an SEO expert, whether in Nepal or anywhere else.
Learn SEO
Learning SEO in 2024 is not difficult.
I remember when we wanted to learn SEO, there were very few resources available online, and it was challenging at that time.
But now, there are many free resources on the internet. You can watch videos, read SEO blogs, listen to podcasts, and study case studies.
I recommend a few platforms, such as Ahrefs, Moz, HubSpot, Brian Dean, Neil Patel, SEMrush, and Search Engine Land.
You can also read Google’s SEO Starter Guide
Make sure to learn every aspect of SEO, including on-page, off-page, technical SEO, and more.
Start Your Own Website
Whenever people ask me how to become an SEO expert in Nepal, I always tell them to first learn what SEO is and then start their own website as soon as possible.
I’m not sure if other SEOs suggest this, but for practical learning, I recommend creating your own website and working on it.
You can easily create a website using WordPress or other CMSs. You can’t become an SEO expert just by watching videos or reading blogs.
Nowadays, you can buy a domain for just NPR 1200 and hosting for about NPR 500 per month—around NPR 2000 per year. So, I suggest investing this small amount to learn SEO professionally.
If you truly want to learn SEO with full dedication and don’t have this budget, feel free to contact me. I can help you set up your first website to learn SEO.
To create and start your own website, follow this complete guide on how to start a blog in Nepal.
Apply What You Learn
Now it’s time to test how much you’ve learned from the previous steps. Start implementing insights from blogs, videos, and podcasts on your own website.
Real experience is very different from watching others do the work. In this step, you will gather practical experience on how to apply the theories you’ve learned in a real-world setting.
Learn Content Writing and Marketing
Good content is essential for SEO success. Google values fresh and accurate information in content. Every SEO professional should have knowledge of content writing and marketing.
If you can’t recognize quality content, you can never become an SEO expert. So, it’s time to learn it. I’ve also written a blog on how to become a content writer in Nepal, which you can read if you want to dive deeper into content writing.
Engage with the SEO Community
Nobody is perfect. Even after doing SEO for more than seven years and ranking thousands of websites, I still love learning more every day. You can join forums and groups, read posts, and comment on others’ questions.
You will learn a lot from the SEO community, as SEOs from different industries share their experiences, recent trends, and even mistakes they’ve made.
I recommend joining forums like SEO Signals Lab on Facebook.
There are also some Nepali Facebook groups where you can discuss SEO and other topics in digital marketing and IT.
Keep Working Until You Rank
SEO is not an overnight game; it takes time to rank. Persist with your strategies until your website achieves rankings.
You can’t confirm your learning until you rank your first website. Learn from mistakes and don’t be discouraged—analyze errors and adjust accordingly.
I’ve seen many people give up on SEO because they couldn’t rank and found it challenging, but don’t do that.
Start with low-competition niches and keywords, and you will eventually succeed. Competing in Nepal is easier compared to the international market since very few companies in Nepal implement SEO on their websites.
Ask for Help When Needed
Don’t hesitate to seek advice from experts in the community if you encounter issues with your website or rankings.
You can post questions on forums, where many SEO professionals will offer their help.
You’re also welcome to message or email me if you need guidance while learning. I’ll be happy to assist anytime.
Master SEO Tools
To become an SEO expert in Nepal, you should become proficient with SEO tools. These tools make your work easier and save you a lot of time.
Learn to use tools like Ahrefs, SEMrush, Google Analytics, and more. They’ll help you perform tasks like keyword research, competitor analysis, site audits, and performance tracking with just a few clicks.
Offer Services at a Minimal Cost and Obtain Certifications
If you’re new to SEO and lack experience, clients may hesitate to hire you.
Build practical experience and create a portfolio by offering services to close contacts at a low fee. Help them rank and reach their goals—this becomes a portfolio to showcase to potential clients.
You can also obtain certifications from SEMrush Academy, Simplilearn, HubSpot SEO Academy, Moz, and other platforms.
Market Yourself and Find Clients
By this point, you’ve learned how to become an SEO expert in Nepal, with both theoretical and practical knowledge. You’ve also ranked your website, creating a portfolio to present to prospective clients.
Now, promote your skills and look for clients on platforms like LinkedIn or other channels. Do not charge too much in your initial phase; set a reasonable fee based on typical SEO pricing in the Nepal market.
In the initial stage, approach small businesses in Nepal and explain how you can improve their website rankings and increase sales. Emphasize the importance of SEO for small businesses. Meet them in person, speak like a professional, and demonstrate your knowledge in this field.
You can also apply for junior SEO positions on job portals like Merojob.
Stay Updated with SEO Trends and News
Never stop learning—always stay updated on the latest SEO trends. The internet changes rapidly, and search engines frequently roll out updates. Keep yourself informed with the latest news related to SEO, and don’t be afraid to test new strategies on your own.
Conclusion
I hope you now have your answer on how to become an SEO expert in Nepal. It’s not hard to learn SEO, but it’s not entirely easy either. It all depends on your ability, patience, and hard work.
SEO is one of the best passive income sources or, let’s say, a part-time job that can offer you freedom and a good income. So, learn and master it before it’s too late.
If you still have any questions on this topic, feel free to comment or email me. I’ll be happy to help you out.
Quick Commerce in Nepal
Quick commerce is the future of e-commerce, often referred to as E-commerce 2.0 and Q-commerce. The service is gaining popularity in developed countries and even in our neighboring country, India. In this article, I will discuss everything about quick commerce in Nepal, its growing popularity, potential, the companies currently adopting it, its future prospects and more.
What is Quick Commerce?
Q-Commerce is a relatively new term in the e-commerce industry. As the name suggests, it’s all about speed. In simple terms, it refers to how quickly an e-commerce company can deliver products to its customers.
Its main goal is to deliver daily necessities, such as groceries, medicines, snacks, Beverages, Personal Care Products, Household Essentials and other everyday products, as quickly as possible.
Quick commerce presents a significant opportunity not only for e-commerce buyers in Nepal but for the global market as well. Customers can receive the products they order online faster than ever before—often within 10-60 minutes.
It is not only beneficial for buyers but also for e-commerce owners. As an e-commerce owner, you can serve more customers in less time, which translates to more customers, more sales, and eventually, higher profits. In my opinion, if you are an e-commerce owner and start implementing quick commerce now, you have the potential to capture a large portion of the market. However, it does come with its own set of challenges.
Current Scenario of Quick Commerce in Nepal
Nepal is far behind other developed nations in the e-commerce industry. When it comes to quick commerce, none of the large e-commerce companies have implemented it in Nepal. However, I have noticed recently, and have even experienced, that companies like Daraz can deliver a few types of products on the same day, albeit rarely.
It’s true that no major e-commerce companies have taken quick commerce seriously in Nepal. If a company were to come forward and start quick commerce in Nepal, it could capture a large number of customers and significantly increase e-commerce sales. But it’s not that easy.
We do see a few small e-commerce companies delivering products within the same day in their local areas, especially those with Facebook and Instagram pages, which have a smaller customer base.
Food delivery services such as Pathao Foods and Foodmandu are engaged in quick commerce in Nepal, but they do not offer a wide range of products.
So, we can say that the current scenario of Q-commerce in Nepal is not ideal. Even in the capital city, Kathmandu, it sometimes seems impossible to deliver goods within an hour due to unmanaged roads and traffic jams.
Why Q-Commerce is Important
Imagine this scenario: you are a buyer. If you see a product online on ABC website, order it, and receive it delivered within a few hours, that’s great. In contrast, if you order a product from XYZ website and it arrives after two days or even longer, which experience makes you happier? Obviously, it’s the first one, right?
So, when you need something next time, would you choose ABC website or XYZ website? The answer is likely clear: ABC, of course.
From this example, it’s evident that quick commerce is beneficial not only for buyers but also for sellers.
Challenges of Starting Quick Commerce in Nepal
If you’ve read the previous sections and are an e-commerce owner, I’m sure you’re eager to adopt quick commerce to boost sales and revenue for your business. However, it’s not that simple, especially in Nepal. This is primarily due to our country’s geographical challenges.
Currently, most e-commerce companies in Nepal are based in the Kathmandu Valley, as the majority of orders come from this region, and it’s feasible to deliver quickly here. In my opinion, while quick commerce is not yet practical for larger e-commerce companies across the country, it is possible to implement it in Kathmandu Valley and a few other cities like Chitwan, Pokhara, and Butwal. However, each of these areas will require dedicated warehouses or local vendors to ensure smooth operations.
A few months ago, we tried to implement quick commerce at Online Tarkari Pasal in Kathmandu, aiming to deliver products within an hour. However, we faced challenges, with one major reason being the road conditions and heavy traffic jams in the city. Nowadays, we are delivering within 2–3 hours. While this is still an example of quick commerce, we have yet to achieve delivery within 60 minutes.
Here are the key challenges of implementing quick commerce in Nepal:
- Geographical Challenges: Due to Nepal’s difficult terrain, it’s challenging to deliver products as quickly as required for quick commerce.
- Transportation Issues: The current infrastructure and transportation system make it difficult to ensure fast deliveries.
- Manpower: Quick commerce requires a larger workforce to handle operations in a short time frame.
- Budget: More investment is needed for advanced technologies to perform tasks quickly and efficiently, as well as to monitor operations in a timely manner.
- City-specific Branches and Vendors: For multi-vendor e-commerce platforms, it’s essential to have city-specific branches and local vendors to meet the demand for fast deliveries.
Benefits of Quick Commerce in Nepal
- It can create more employment opportunities, providing jobs in areas such as warehouses, tech teams, and deliveries.
- It can transform the buying behavior of Nepali consumers.
- Nepali people can meet their immediate needs without having to leave their homes.
Future prospects of Q-commerce in Nepal
In the coming days, Nepali entrepreneurs can launch quick commerce in their local areas to serve their communities with specialized products.
This will benefit both buyers and sellers. Buyers can receive products quickly and access locally available, produced, or manufactured goods. For sellers, this approach does not require significant budgets or a large workforce.
Conclusion
Lastly, in a country like Nepal, which faces transportation and road problems, spreading quick commerce services to far-off villages is very challenging. While implementing quick commerce in larger cities like Kathmandu Valley, Pokhara, and Chitwan is feasible, rural areas present a different challenge. Only local entrepreneurs can operate quick commerce in these regions with very limited markets, as poor road conditions make it difficult.
I encourage everyone reading this blog to consider starting quick commerce in their own villages or towns to attract more customers on a modest budget and with minimal manpower. It is a new and promising business idea in Nepal that can be easily adopted locally on a small budget. Quick commerce is the future, so embrace it as soon as possible.
Affiliate Marketing in Nepal
A lot of youths in Nepal are actively indulging in affiliate marketing. With access to the internet, many of them are trying their way out through blogging, YouTube monetization, and affiliate marketing to earn revenue. E-commerce companies like Daraz, Sasto Deal, etc., are successfully executing affiliate marketing in Nepal, and inspiring the youth to work on earning some passive income by using the methods of digital marketing.
With affiliate marketing, it becomes super easy to earn respectable revenue while never getting out of your comfort corner.
Let’s move ahead to understand more about Affiliate Marketing.
What is Affiliate Marketing?
Affiliate marketing is not that difficult to understand. It includes a company or a person who wants to sell their products, a middleman (affiliate), and consumers.
This type of marketing happens when a middleman or an affiliate helps a company to sell its products by promoting them to a larger audience and converting the audience into customers and consumers. With every purchase that happens through the process, the affiliate earns a commission out of it.
Let’s understand the roles of different parties involved in the process.
The Seller
Any person or a company who has a product or a service to sell can be called a seller. For example, it could be a new entrepreneur who just started the business of selling handmade candles, or a tutor providing educational tutorials.
The seller is the one who owns the product/service and select the affiliate marketers to increase their sales by offering small amount of commissions to the affiliates.
The Affiliate
A person who acts as a middleman to promote the seller’s product or service and gains revenue out of it is known as an affiliate.
People like bloggers, social media influencers, YouTubers, etc., are the affiliates while promoting a product that fits well with their niche, and earn revenue with every purchase that takes place in the process.
The Consumer
Consumers are the most important part of the process of affiliate marketing as they are the ones who make drive the whole concept of this type of marketing by clicking on the ads and affiliate links on different blogs and websites, to different products, knowingly or unknowingly, and purchasing the products. The purchases then profit the affiliate with a commission.
Now that you have gained basic knowledge of affiliate marketing, it is time to learn some of the amazing affiliate marketing tactics and strategies used by Daraz. Daraz is one of the most successful e-commerce companies in Nepal.
Daraz’s Affiliate Marketing Strategies
Daraz is Nepal’s most popular and successful online shopping destination. It controls over 60% of Nepal’s online market. It is presently Nepal’s best online shopping destination thanks to its services and assistance.
Daraz runs an active affiliate marketing network that allows website/blog owners to profit from their visitors. The Daraz Affiliate Program is the best available option for everyone to start affiliate marketing from Nepal.
Content creators, bloggers, etc., use the Daraz affiliate marketing program, which allows them to create customized affiliate links for different products, that direct their audience to land on Daraz’s e-commerce website where the products are available. With every successful purchase, the affiliates end up earning revenue.
Daraz Affiliate Program requires you to have at least 10K followers on social media accounts (Facebook, Instagram, etc.) and the ability to send VAT/PAN invoices. To become a part of the program, sign up for the Daraz Affiliate programme from the website. If you meet the eligibility requirements, your application will be reviewed and approved.
To sign-up for the program –
- Visit https://www.daraz.com.np/wow/i/np/help-pages/daraz-affiliate-program
- Click the “Affiliate Program” option at the bottom of the page.
- Click on “Sign up for now”
- Fill in all your detail in the form that pops up.
How to start affiliate marketing in Nepal?
Affiliate Marketing is getting quite popular among many in Nepal. The number of affiliate marketers who are looking to make money is growing every day. Certainly, the fever of affiliate marketing in Nepal shows no signs of abating. The scope of this type of marketing is on the rise in Nepal.
To start affiliate marketing in Nepal, you first need to make sure that your blog and website is optimized rightly and ranked higher on the search engine result page if you are a blogger. This will provide you with a large number of visitors and hence, increased revenue through affiliate marketing. Similarly, if you are an influencer, your following must be high.
You can execute affiliate marketing in numerous ways if you have a well-established blog. Some of the ways include using banner or display ads on the sidebar or header, creating a high-quality product review on the blog, and gathering an email list with a variety of mailing plugins.
To start affiliate marketing,
Select your niche
It is important to select a category of products or services that you would like to promote. For example, if you write reviews on trending electronic items, it would be preferable to market electronic products through affiliate marketing, as that would be more relevant for your audience. This will also enhance the quality of your content, which will eventually gain you a higher chance of Click-through-rate (CTR), and hence, higher revenue.
For example: GadgetByteNepal
Check user reviews
After you’ve decided on a niche and products, you should pay attention to user reviews. More sales can be generated by a product having a maximum of 4 or 5-star reviews.
You should see the details of an organization or a company, product price, shipment time, and discounts in addition to the reviews and sales counter.
Payment Method
You will have various troubles cashing out your hard-earned money if you do not have a suitable payment method. As you may be aware, Nepal lacks PayPal or any other international payment gateway provider. That is the reason I recommended you to go for Daraz’s affiliate programme instead of big international companies like Amazon.
If you did affiliate marketing of Nepal based companies you can easily withdraw your hard earned money (commission) that too legally.
How to Promote Affiliate Marketing?
SEO
One of the simplest ways is to drive maximum organic traffic to your blog, website, or YouTube channel through SEO techniques. If you want to know more about SEO and its techniques read my SEO Blog posts and follow the techniques to rank higher. Or you can hire an SEO Expert for this.
Email Marketing
Email marketing is the practice of sending all appropriate affiliate products via email. This strategy is currently being used by several prominent bloggers to increase sales. This is why it’s critical to create an email list. The more email lists you can amass, the more customers you’ll be able to meet.
Social Media
Share your affiliate product link on Facebook, Twitter, Instagram, Pinterest, Linked In, and other social media platforms. This strategy is appropriate for apparel, gadgets, food items, and everyday necessities.
FAQ about Affiliate Marketing in Nepal
Can I earn money from Affiliate Marketing in Nepal?
Yes, as discussed above, you can easily earn money from Affiliate Marketing, given, that you have a noticeable following and recognition on the internet, social media, etc. and that you follow the right technique to execute affiliate marketing with all your dedication and passion.
Which Affiliate Marketing you will recommend?
If you are a beginner and want to earn a good amount of money, there are a few options that you can consider to get started with affiliate marketing. I talked only about Daraz in above, But this is not the only option you have.
Few of other popular Nepali companies like SastoDeal, Durbarmart are also offering affiliate marketing in Nepal.
If you have international payment gateway then you can consider choosing Amazon, Flipkart, eBay, Commission Junction, ClickBank, themeforest etc. Amazon Affiliate Marketing is more popular among them.
Conclusion
Affiliate marketing can be a great opportunity for content creators or anyone looking for a way to make money on the side. In Nepal, the scope of this sort of marketing is expanding and showing no signs of slowing down. Being a competent affiliate marketer, on the other hand, requires a great deal of knowledge. I hope that this post has provided you with some basic information about affiliate marketing in Nepal and has encouraged you to get started with and earn money from it.
50 Small Business Ideas for Beginners in Nepal
In a small country like Nepal, small businesses could be beneficial for the localities to earn a good amount of passive income which can also be turned into their main income.
Nepal’s economy is mostly dependent on the agriculture industry as it employs about 60% of the workforce. Other than this, Nepal is known for its history, culture, and tourism. If worked upon, Nepal’s tourism industry could acquire immense success.
There are many opportunities available in different sectors in Nepal. This article consists of 50 ideas for small businesses that could profit a lot of people and the country itself.
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Homestay Tourism
You could start homestay tourism if you come from a beautiful village and have a property with a nice view. Simply refurbish your home and add a few tourist-friendly amenities, and you’re ready to go. It will be extremely beneficial if you can get your village neighbors to do the same.
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Apps to simplify agricultural transportation
Agriculture is an important source of economy for the people of Nepal. An app that works as a mediator between local grocery shops, food restaurants, and organic agricultural farms and helps in taking orders from the stores and restaurants and connecting them directly to the farm people and later executing the transportation of farm items at once to all the shops and restaurants can be considered as a doable idea to run a small business.
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Online travel websites that are specific to Nepal
Travel is one of the popular industries in Nepal. A website that suggests good travel destinations, plans itinerary, customize your travel plans, book tickets, and hostels and hotels can be a good idea for starting a small business in Nepal.
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Poultry farming
In Nepal, poultry farming is increasing. Poultry, as an industry, is expected to generate around 3.5 per cent of GDP, with approximately 65 billion rupees already invested, in Nepal. As a result of this growth, Nepal has risen to become self-sufficient in these poultry goods. As an ambitious poultry farmer, this implies that the majority of the support systems you’ll need are already in place.
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Online Shopping
Be it a developing country or a developed country, online shopping will never lose its scope. Especially during the pandemic, people prefer to shop everything online, so an e-commerce website would be a good business to start. It would be even better if the online shopping business is a bit niched. For example, online shopping websites for buying items that are popular in Nepal only.
For Example: I also own an online store which delivers vegetable and fruits inside Kathmandu. And I am generating good amount of profit from that store too. Check Out the Store once, If you are interested or planning to start ecommerce store in Nepal.
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Start-ups for innovative farming techniques
Farming is a booming industry in Nepal. If you are looking for starting a business, bringing in modern technology that works better and are easier to use than the traditional farming methods could be a lucrative idea.
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Movers and Packers
Moving is difficult and chaotic, and many individuals prefer to work out the entire packing process with the help movers and packers agent. Starting a business of movers and packers can help a lot of customers easily move to different parts of the country with their luggage and packages in safe hands. If done efficiently, you will end up getting more customers and your business will be a success
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Beekeeping
Rent some land on the outskirts of Nepal or outside the valley, set up a few hives, and go! Beekeeping has also received support from several donor-funded business programs in Nepal.
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Fast food centers and Tea/coffee shops
We all know how much Nepalese enjoy tea and coffee. Their days begin with a cup of tea or coffee. So, for a minimal investment, tea and coffee are some of the best and most successful companies. Make sure you choose the correct location for your shop before you launch it. Because the appropriate location is such an important aspect of any type of business. I recommend starting it in front of government organizations, school, colleges etc.
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Meat shop and fresh house
Meat consumption has increased as Nepalese income has increased. The Kathmandu Valley alone is believed to devour 20 million rupees worth of meat per day. And it’s growing at a breakneck pace. I am confident that your business will expand consistently if you can maintain good hygiene and quality in your shop.
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Bakery shops
People love cakes, bread and pastries. If you love baking cakes and muffins and want to turn your hobby into a skill that pays off, then opening a cute and cozy bakery is not a bad option.
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Travel guides for tourists
Do you adore local history of Nepal’s small towns and cities? Become a tour guide if you haven’t already. The job of a tour guide will require you to do a lot of studies to do and gain expertise in it, but that’s half the pleasure. You can provide tours that focus on a particular aspect of your city’s history, and that will set you apart from the others and make the small business of a tour guide successful.
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Crop Farming
Nepal is a landlocked country sandwiched between two of the world’s most populous countries, India and China, and home to the world’s highest peak, Mount Everest. The southern Himalayan range of Nepal is a gigantic plain of alluvial soil, which is known to be one of the most productive soils, having been covered with snow in the northern Himalayan range. This soil sets the path for the country’s excellent crop farming. Farmers could self-sufficiency and trade crops such as rice, wheat, millet, barley, coffee, and others.
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Dairy Farming
Dairy farming is a type of agriculture that involves the production of milk for the sale of dairy products, either on a farm or at a dairy plant. Nepal has 7.2 million cattle and 5.4 million buffalos, according to government statistics.
Dairy farming has become a lucrative business option for persons who are active in agriculture because of the large number of dairy cows and buffalos in the country.
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Fish farming
Protein items, such as cheese, eggs, and fish, account for a bigger portion of the average family’s food budget and are essential components of a healthy and well-balanced diet. Hence, fish farming is a good option to start a small business in Nepal.
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Handicrafts (offline and online)
Making handcrafted novelties is a fun and unusual way to start a small business. There’s undoubtedly a market for whatever you manufacture, whether it’s jewelry, knitted comfort goods, or even personalized wigs. Use creative social media marketing to reach out to your audience, and use keywords that describe your products to optimize your website for search engines.
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Cafes
Are looking forward to owning a café filled with coffee aroma amidst mountains in cold weather and just sitting and observing people sipping their coffee that you made with a huge smile on their face? If that is the case, then a café business is the best option for you.
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Mobile Vans for selling food items
With a mobile van that serves food, you can test out your ideas. It’s a terrific method to learn about your state’s food and restaurant licensing laws, see what people enjoy and don’t like, and establish a loyal following before opening or investing in a physical site.
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Cloud kitchen
In the time of the pandemic, the concept of cloud kitchen is turning into a lucrative business and if you want to serve people with your delicious hand-cooked food, opening a cloud kitchen can earn you a good amount of money and blessings.
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Rooftop farming
If you are a city dweller with a home in Kathmandu, on the other hand, you may start a rooftop garden of organic veggies and fruits. People are pursuing organic and healthier vegetables and fruits as concerns about pesticide use in commercially grown vegetables and fruits grow. Why not start rooftop farming and perhaps assist your neighbors in doing so as well?
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Neighborhood composting and biogas
The notion of backyard composting is well-known in Nepalese cities, and many people practiced it until they became accustomed to city waste collection. Currently, the concept is proving difficult to sell because few individuals see a need to return to it. Composting, on the other hand, could be a viable commercial venture if done on a small scale. Then, as a preliminary phase, it can be mixed with anaerobic bio-digestion to produce biogas cooking fuel.
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Basketry
Basketry is the art of creating baskets out of vegetable fibers, twigs, grasses, osiers, bamboo, and rushes, or synthetic materials such as plastic or other synthetic materials. It is a beautiful craft of weaving interlaced structures and mainly containers. Basketry is widely practiced in Nepal, particularly in rural. There are probably some new ideas, materials, and techniques that could be used to improve it even more and make it a more “competitive” technique for city use.
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Biogas electricity plants for villages
A reasonable alternative for permanent electricity supply for communities is a mix of biogas, biogas-based electricity generators, biogas storage facilities, and photovoltaics. In addition, when biogas is in short supply, syngas from biomass gasification will be used.
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Delivery service
Lunch boxes aren’t the only thing you can deliver, by the way. Businesses that supply a variety of commodities or assist people and offices in relocating are also on the rise. You can start delivering goods from your own vehicle, and turn it into a company later.
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Consignment Shop
Consider shopping consignment if you have a sense of style but don’t want to invest in a brand-new boutique’s inventory. It will enable you to design a wardrobe that reflects your aims and aesthetic without incurring the costs of running a boutique that sells fully new garments.
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Graphic Designer
If you are tech-savvy and love to design, creating a graphic design website to showcase your skills and turning it into a freelance job will help you earn money out of it and like this, you can start a small business of yours with the skill of graphic designing. Also, many people in Nepal are not well aware of graphic designing and might end up needing your help and also get inspired by your work. So, graphic designing is a useful and lucrative small business you can look into.
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Event Planner
If you love to host parties and arrange all the party stuff within hours and creatively put together all of it to turn your venue into an exhilarating party place, then event planning could be a really good option for you to start as a small business in Nepal.
You can learn and gain expertise in a single type of event, such as weddings or business meetings, or you can set yourself up as a jack of all trades event planner.
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Travel Planner
The job of travel agents might be at risk in the time of digitization, but individuals with a craze for traditional travel arrangements are still in demand. Consider selling your services as a more modern approach to travel planning if you always organize the perfect vacations with beautiful hotels, the perfect location, and a bevvy of wonderful restaurants set up for every evening.
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Blogger, Vlogger and Youtuber
If there’s a topic you’re passionate about, chances are there’s a large audience interested in it as well. A blog, vlog, or YouTube channel can be utilized to create an online community with monetizable involvement.
Read More: 15 ways to make money online in Nepal
Apart from these, there are a lot more small business ideas that you can execute to earn revenue out of your skills, in Nepal –
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Plywood making
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Training centers for hiking and trekking
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Digital Marketing Agencies
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Online training classes for trending digital courses like coding, digital marketing, blogging, marketing, business development, entrepreneurship, etc.
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Online apps that connect the app users with at-home services for plumbers, painters, electricians, barbers, beauticians, etc.
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Food and grocery delivery apps
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Online and offline real estate business
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Schools that provide quality education
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Goat and sheep farming
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Homestays and hostel service providers for tourists
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IT companies
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Export/Import services
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Mo-Mo stalls
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Automobile services
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Institutions for national level entrance exams
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Translator
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Bamboo furniture
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Second-hand bookshop
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AV company and photography services
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Selling organic food produce
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Electronic Repair Shop
Conclusion
As discussed above, the list of ideas to start a small business in developing countries like Nepal is never-ending. All you need is dedication, planning and skills to build the idea into a successful business.
How To Start a Blog in Nepal?
Are you someone looking forward to sharing your thoughts, opinions, or knowledge about a topic, or any POVs in general with the world, but don’t know where to start it from Nepal? If this is the case, then kudos! You’ve landed on the right page. This article explains a step-by-step process of how to start a blog in Nepal.
With tons of information on how to start a blog available online, it could get a little daunting for newbies to get started with a blog.
This article will help you understand the term ‘blogging’ and how to get started with it in the simplest and easiest ways.
Before getting into the steps to create a blog, let’s first understand what does the term ‘blogging’ mean.
Back in the ’90s, people began to put up their journals and diary entries online to share their thoughts and opinions with the world in a rather informal manner. Gradually, people started seeing the practice of putting up thoughts and information about different topics online as an opportunity to communicate with people online on a large scale. In today’s time, sharing a variety of information through write-ups, graphics, videos, to a larger audience, and communication with them has gained popularity. This practice has come to be known as what we call it today, BLOGGING.
Blogging is one of the most popular content formats in the last few years with a mix of video, image, and audio content.
In this blog post, you will get an easy guide to follow a few simple steps that will help you get started with blogging.
Research and Mind Make-up
Before starting with a blog, you will have to answer a few questions.
Why do you want to start a blog in the first place?
To start a blog, you need to understand the purpose behind the blog. Finding the purpose will keep you motivated as well as help you maintain consistency in keeping your audiences updated with the topic of your blog regularly.
What should be your niche?
To answer this, you need to list down YOUR topics of interest and cut it down to those topics that you have the most information about. You can further shorten down the list by analysing which of the topics in the list have the least competition. The topics with lesser competition and your expertise in them will definitely give you an upper hand.
For example, if your interest lies in topics like lifestyle, food, etc., it is a must for you to have in-depth knowledge and experience in such topics, which will, in turn, help you create unique and engaging content. This is because, topics like food, travel, lifestyle, etc., are a few of the most popular and trending topics. Many a time, people with superficial knowledge on these topics end up copying from other popular blogs that decrease the quality and authenticity of their blog posts. On the other hand, topics like wildlife, culinary arts, Robotics, etc., which are not as widely popular as the ones listed above, will help you create unique, engaging, and qualitative content for your blog post. Such content will ultimately bring traction to your blog by building trust and authenticity.
Such research before starting a blog can narrow down your focus on the niche you selected and push you into following the next step, which is, making a website.
Make a website
To create a successful website, there are a few points that you need to keep in mind and a few steps you need to follow.
At the beginning of your blogging career, you might feel attracted to creating an extremely professional website and you might end up buying some memberships or paying a lot of money before even publishing your first blog post.
To avoid spending so much money, we will try to create a successful website for free. Yes, that is possible!
Start by choosing the right platform to publish your blog posts. Try not to choose website builders. Instead, go for platforms like WordPress, Blogspot, etc. These platforms do not charge a single penny. They also help you establish a successful website.
To use WordPress,
- Buy your desired domain name and connect it with a hosting provider.
- Select one of the many interesting themes available on WordPress for free, that suits your website the best.
- Proceed by customising the theme selected and altering the look of your website according to your needs and requirements.
- Once you have arranged the look and feel of your website, start adding posts and pages to the website and customising it further.
- To bring attention to your website organically, optimise it.
- Once the website is made, move to the next step, which is, creating high-quality content for your website.
Video Tutorial to make a website using WordPress
Create high-quality content
No matter how good and aesthetic your website looks, you cannot gain traction on your website if the content is not good. To attract the audience to your blogs, the content needs to be relevant, authentic and should appeal to the audiences’ wants.
To create quality content, you can use a few key points, tips and tricks –
- Understand and figure out what you want to convey to your audience.
- Try to make your content unique, authentic, and engaging by maintaining coherence between topic and sub-topics.
- Keep the content true to the theme of your blog or website.
- Try to give more information about the topic in the simplest forms. For example, avoid using highly advanced vocabulary in your content and instead, keep it simple and easy to read at your audiences’ convenience.
- Add value to the content by performing in-depth research of the topic and giving the correct information to your audience.
Now, you have learnt to create quality content, it’s time to optimise your content that will gain traction toward your website.
Promote your content
There are a lot of ways to promote your content, which include both paid and unpaid methods. Let us start with one of the most popular unpaid methods –
Search Engine Optimisation (SEO)
It is a part of digital marketing. It is a technique used to optimize content, such as blogs, graphics, videos, etc., based on relevancy and quality of the content to satisfy consumers’ needs more organically.
To create SEO friendly content, you can use tools like Surfer SEO. SEO has its own rules that you need to follow to rank your blog higher on the SERP. Use proper primary and secondary keywords, add relevant images to your blog post, use the keywords appropriately in your blog, give a meta-description and headline to your blog, etc.
If you need any help regarding SEO, I am always here to assist you.
Social media marketing
In today’s time, social media platforms play an important role in spreading awareness regarding various issues of the world as well as connecting and communicating with millions of people at the same time. Various brands and start-ups use social media to establish their brand promise, connect with the audience, and spread brand awareness by creating useful and valuable content that appeals to the brand promise as well as the audiences’ needs.
A lot of brands and organizations also use podcasts and reel videos to create audio and video content respectively, apart from the written blog content.
To promote your blog post by using a paid method, Search engine marketing (SEM) is an effective way. You can use Google ads for the same.
Publish New Content and update old content regularly
Once you have successfully established your blog or website, it is very important to keep up the buzz at all times. Try to publish new content at regular intervals of time. With the changing trends among people, it is also very important to keep the older content updated as per the latest trends and requirements to attract more audiences to your blog.
Monetize your blog
Finally, it is time to earn money out of your hard work and high-quality content on your website or blog post. This can be done in many ways. One of the ways to earn money is through Ad networks.
Ad Networks
You can earn money by selling ad space on your blogs. For example, when you visit a food blog, you might come across display ads advertising some food or cooking items, or, while scrolling Instagram feed, you might come across a hair straightener ad that you just checked on the Internet. To add similar adverts to your blog, you can join an advertising programme with ad networks such as Google AdSense.
Ad networks like Google AdSense and Adsterra choose relevant ads that go well with your blog content and also provide you with ad formats that suit your blog’s design the best.
Paid advertising, like any other form of advertising, has its own set of rules. One of them is Cost-Per-Click (CPC). Every time a user clicks on any of the ads on your blog, you will get paid.
Affiliate Marketing
In affiliate marketing, you play the role of a middleman in the sales process in exchange for a commission. The advertiser like Amazon gives you a custom link to their products that you can put on your website. You have the option of doing it your way or negotiating: banner advertisements or content format. The seller keeps track of the customer journey of the leaders who made a purchase and sends you the transaction commission. Because of your unique affiliate code embedded in the advertiser’s link, it is easy and simple to trace.
Paid Reviews
It is also a form of promotion where you review somebody else product or service in your website. Businesses pays good amount of money if you have a huge following. So, before approaching them, for paid reviews make sure you have a good quantity of readers.
There are many other ways to monetise your blog but all these strategies would be useless without quality content. So before thinking about how to monetise your blog, it is better to think about how you can make your content qualitative which would attract the audience organically.
FAQs about blogging in Nepal
Is blogging difficult in Nepal?
To be honest, blogging is not hard in Nepal because of low competition. Blogging has a big potential in Nepal. And by using the right strategies, you can easily make your blog successful, in Nepal!
How much does it cost to start a blog in Nepal?
Be it Nepal or any other country, you can easily start a blog for free or in very less amount (less than Rs. 2000 including both domain & hosting) as mentioned above.
Conclusion
It is simple to start a blog. Hard work, devotion, and tenacity are required to create one that will be successful and profitable. The benefits, however, significantly exceed the hazards.
Today, blogs are more economical and accessible than they have ever been. Obstacles will try to throw you off track, just as they will in any other aspect of life. However, I encourage you to pursue your interest and publish it on your site.
Be yourself. Take a chance. Always be truthful and open.