Are you someone looking forward to sharing your thoughts, opinions, or knowledge about a topic, or any POVs in general with the world, but don’t know where to start it from Nepal? If this is the case, then kudos! You’ve landed on the right page. This article explains a step-by-step process of how to start a blog in Nepal.
With tons of information on how to start a blog available online, it could get a little daunting for newbies to get started with a blog.
This article will help you understand the term ‘blogging’ and how to get started with it in the simplest and easiest ways.
Before getting into the steps to create a blog, let’s first understand what does the term ‘blogging’ mean.
Back in the ’90s, people began to put up their journals and diary entries online to share their thoughts and opinions with the world in a rather informal manner. Gradually, people started seeing the practice of putting up thoughts and information about different topics online as an opportunity to communicate with people online on a large scale. In today’s time, sharing a variety of information through write-ups, graphics, videos, to a larger audience, and communication with them has gained popularity. This practice has come to be known as what we call it today, BLOGGING.
Blogging is one of the most popular content formats in the last few years with a mix of video, image, and audio content.
In this blog post, you will get an easy guide to follow a few simple steps that will help you get started with blogging.
Research and Mind Make-up
Before starting with a blog, you will have to answer a few questions.
Why do you want to start a blog in the first place?
To start a blog, you need to understand the purpose behind the blog. Finding the purpose will keep you motivated as well as help you maintain consistency in keeping your audiences updated with the topic of your blog regularly.
What should be your niche?
To answer this, you need to list down YOUR topics of interest and cut it down to those topics that you have the most information about. You can further shorten down the list by analysing which of the topics in the list have the least competition. The topics with lesser competition and your expertise in them will definitely give you an upper hand.
For example, if your interest lies in topics like lifestyle, food, etc., it is a must for you to have in-depth knowledge and experience in such topics, which will, in turn, help you create unique and engaging content. This is because, topics like food, travel, lifestyle, etc., are a few of the most popular and trending topics. Many a time, people with superficial knowledge on these topics end up copying from other popular blogs that decrease the quality and authenticity of their blog posts. On the other hand, topics like wildlife, culinary arts, Robotics, etc., which are not as widely popular as the ones listed above, will help you create unique, engaging, and qualitative content for your blog post. Such content will ultimately bring traction to your blog by building trust and authenticity.
Such research before starting a blog can narrow down your focus on the niche you selected and push you into following the next step, which is, making a website.
Make a website
To create a successful website, there are a few points that you need to keep in mind and a few steps you need to follow.
At the beginning of your blogging career, you might feel attracted to creating an extremely professional website and you might end up buying some memberships or paying a lot of money before even publishing your first blog post.
To avoid spending so much money, we will try to create a successful website for free. Yes, that is possible!
Start by choosing the right platform to publish your blog posts. Try not to choose website builders. Instead, go for platforms like WordPress, Blogspot, etc. These platforms do not charge a single penny. They also help you establish a successful website.
To use WordPress,
- Buy your desired domain name and connect it with a hosting provider.
- Select one of the many interesting themes available on WordPress for free, that suits your website the best.
- Proceed by customising the theme selected and altering the look of your website according to your needs and requirements.
- Once you have arranged the look and feel of your website, start adding posts and pages to the website and customising it further.
- To bring attention to your website organically, optimise it.
- Once the website is made, move to the next step, which is, creating high-quality content for your website.
Video Tutorial to make a website using WordPress
Create high-quality content
No matter how good and aesthetic your website looks, you cannot gain traction on your website if the content is not good. To attract the audience to your blogs, the content needs to be relevant, authentic and should appeal to the audiences’ wants.
To create quality content, you can use a few key points, tips and tricks –
- Understand and figure out what you want to convey to your audience.
- Try to make your content unique, authentic, and engaging by maintaining coherence between topic and sub-topics.
- Keep the content true to the theme of your blog or website.
- Try to give more information about the topic in the simplest forms. For example, avoid using highly advanced vocabulary in your content and instead, keep it simple and easy to read at your audiences’ convenience.
- Add value to the content by performing in-depth research of the topic and giving the correct information to your audience.
Now, you have learnt to create quality content, it’s time to optimise your content that will gain traction toward your website.
Promote your content
There are a lot of ways to promote your content, which include both paid and unpaid methods. Let us start with one of the most popular unpaid methods –
Search Engine Optimisation (SEO)
It is a part of digital marketing. It is a technique used to optimize content, such as blogs, graphics, videos, etc., based on relevancy and quality of the content to satisfy consumers’ needs more organically.
To create SEO friendly content, you can use tools like Surfer SEO. SEO has its own rules that you need to follow to rank your blog higher on the SERP. Use proper primary and secondary keywords, add relevant images to your blog post, use the keywords appropriately in your blog, give a meta-description and headline to your blog, etc.
If you need any help regarding SEO, I am always here to assist you.
Social media marketing
In today’s time, social media platforms play an important role in spreading awareness regarding various issues of the world as well as connecting and communicating with millions of people at the same time. Various brands and start-ups use social media to establish their brand promise, connect with the audience, and spread brand awareness by creating useful and valuable content that appeals to the brand promise as well as the audiences’ needs.
A lot of brands and organizations also use podcasts and reel videos to create audio and video content respectively, apart from the written blog content.
To promote your blog post by using a paid method, Search engine marketing (SEM) is an effective way. You can use Google ads for the same.
Publish New Content and update old content regularly
Once you have successfully established your blog or website, it is very important to keep up the buzz at all times. Try to publish new content at regular intervals of time. With the changing trends among people, it is also very important to keep the older content updated as per the latest trends and requirements to attract more audiences to your blog.
Monetize your blog
Finally, it is time to earn money out of your hard work and high-quality content on your website or blog post. This can be done in many ways. One of the ways to earn money is through Ad networks.
You can earn money by selling ad space on your blogs. For example, when you visit a food blog, you might come across display ads advertising some food or cooking items, or, while scrolling Instagram feed, you might come across a hair straightener ad that you just checked on the Internet. To add similar adverts to your blog, you can join an advertising programme with ad networks such as Google AdSense.
Ad networks like Google AdSense and Adsterra choose relevant ads that go well with your blog content and also provide you with ad formats that suit your blog’s design the best.
Paid advertising, like any other form of advertising, has its own set of rules. One of them is Cost-Per-Click (CPC). Every time a user clicks on any of the ads on your blog, you will get paid.
In affiliate marketing, you play the role of a middleman in the sales process in exchange for a commission. The advertiser like Amazon gives you a custom link to their products that you can put on your website. You have the option of doing it your way or negotiating: banner advertisements or content format. The seller keeps track of the customer journey of the leaders who made a purchase and sends you the transaction commission. Because of your unique affiliate code embedded in the advertiser’s link, it is easy and simple to trace.
It is also a form of promotion where you review somebody else product or service in your website. Businesses pays good amount of money if you have a huge following. So, before approaching them, for paid reviews make sure you have a good quantity of readers.
There are many other ways to monetise your blog but all these strategies would be useless without quality content. So before thinking about how to monetise your blog, it is better to think about how you can make your content qualitative which would attract the audience organically.
FAQs about blogging in Nepal
Is blogging difficult in Nepal?
To be honest, blogging is not hard in Nepal because of low competition. Blogging has a big potential in Nepal. And by using the right strategies, you can easily make your blog successful, in Nepal!
How much does it cost to start a blog in Nepal?
Be it Nepal or any other country, you can easily start a blog for free or in very less amount (less than Rs. 2000 including both domain & hosting) as mentioned above.
It is simple to start a blog. Hard work, devotion, and tenacity are required to create one that will be successful and profitable. The benefits, however, significantly exceed the hazards.
Today, blogs are more economical and accessible than they have ever been. Obstacles will try to throw you off track, just as they will in any other aspect of life. However, I encourage you to pursue your interest and publish it on your site.
Be yourself. Take a chance. Always be truthful and open.